What is PPC

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PPC means Pay Per Click, It is a method of internet marketing under which an advertiser is charged when the ads are clicked by the visitor. Basically, it’s a method of purchasing visits to your website rather than attracting them organically. PPC is one of the best methods if you need immediate visits.  Search engine advertising is one of the most popular techniques under PPC. 

What are Keywords

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If we talk in terms of search engines, then a keyword is a term entered in a search engine to get relevant results. Therefore, keywords are search terms used by the website owner or a digital marketer to rank a website on the top of google search results. We can say, anything searched on google or any search engine whether a single word or a sentence is called a keyword.

How keywords and PPC help in lead generation?

To show up in the top search engine results, advertisers don’t pay more to show up above the competitors frequently.  But, Google has a unique automated process that is known as ad auction. It is used to measure the validity and relevance of websites. PPC requires keywords to generate leads, as ad auction is a bidding system. Under this, advertisers asked to pay for the terms they want to use in their ads. These terms are called keywords.

To show up in the top search engine results, advertisers don’t pay more to show up above the competitors frequently.  But, Google has a unique automated process that is known as ad auction. It is used to measure the validity and relevance of websites. PPC requires keywords to generate leads, as ad auction is a bidding system. Under this, advertisers asked to pay for the terms they want to use in their ads. These terms are called keywords.

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Now,  keywords play an important role to get your website to appear on the top search results.  There is a requirement for Keyword research before implementation of the PPC  ad campaign. A successful PPC  ad campaign is the one that contains elements and most searched keywords.  Also,  other factors need to be considered while choosing the right keywords for your PPC ad campaign.  It includes various factors such as search volume,  keyboard length, search frequency, competition, and more. So this is how PPC and keywords together help a business to convert leads.

Conclusion

So now we have a good understanding of what PPC is all about, what are keywords and how they together help a business in lead generation.  As we know PPC ad campaign is the paid method to get visitors on to your website.  Also,  this is the quickest method to get the number of traffic.  Mostly, the PPC ad technique is used by big organizations for the purpose of AB testing. But, small and medium businesses use this technique to generate leads. Motives can be different as per organizational requirements. So this is how PPC and keywords generate leads.

Fasto Solution is one of the most experienced web development companies in the City.  If you want to get enough leads for your business,  we can help you run a profitable  PPC ad campaign.  We have an experienced advertiser in our team.

Get more customers online through your website. Talk to us now !

Author

Technology driven enthusiast with vision to provide digital platforms with improved user interface and user experience to the end users. Myself being a self-starter I like to take the initiative and currently pursuing my passion with my company Fasto Solution. Always open to the new ideas and innovation from anyone.

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